Qualified customers & leads for less.
I build AI-assisted direct response acquisition systems that increase output and decrease production costs.
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About

Welcome, astronaut. I'm Allan.
I’m inspired by space, motorsports and music.
Math makes risk measurable and the expanse navigable.
Big results come from small margins that don't win alone, but together create the gap between first and second.
And constraints aren't dead ends. Twelve notes are virtually enough for infinite music.
What's with the Penrose triangle?
It's an impossible shape that works well with my initials.
I use it for creative, velocity and diversity because you used to be forced to choose one of the three.
Their coexistence looks impossible in a single, interlinked system like the triangle. Yet, it exists.
System
Cheaper tests = more tests
more tests = more winners
Audience language
Hypotheses and scripts originate from a library of compiled audience quotes segmented by awareness level.
Validation gates
Statics identify demand. Concepts advance to AI videos, which earn live shoots at target CPA.
Iterative optimization
A creative variable matrix tracks every angle, format and audience so each test optimizes the next.
Concept Diversity
Different messages reach different audiences, find new buyers and keep CPMs down.