Profit from your audience's language.

I build paid social acquisition systems that scale creative testing and cut production costs.

Revenue

Revenue

New customers

New customers

Spend

Spend

Case studies

Scaling from 5 to 40 weekly tests without new hires

What I bring

Ideas start with customer language and get tested cheaply first. Full production is only earned through revenue.

Your customers' words become scripts. Scripts become tests. Each test informs the next.

Each hypothesis and script originates from a library of compiled audience quotes segmented by awareness level.

Each hypothesis and script originates from a library of compiled audience quotes segmented by awareness level.

I use statics to identify demand. Concepts with traction become AI videos, which earn live shoots at target CPA.

I use statics to identify demand. Concepts with traction become AI videos, which earn live shoots at target CPA.

A roadmap and variable matrix track every angle, format, audience, and iteration, so each result decides the next test.

A roadmap and variable matrix track every angle, format, audience, and iteration, so each result decides the next test.

Creative is the targeting, so messaging diversity reaches different audiences, keeps CPMs down and finds new demand.

A roadmap and variable matrix track every angle, format, audience, and iteration, so each result decides the next test.

Creative is the targeting, so messaging diversity reaches different audiences, keeps CPMs down and finds new demand.