In a shared testing environment, my creative-attributed revenue contribution grew from 7% to 65% of ad account total between January 2025 and April 2026.
In a shared testing environment, my creative-attributed revenue contribution grew from 7% to 65% of ad account total between January 2025 and April 2026.
A snapshot of US-only creative testing top-spenders. Only 3 out of 13 visible ads originated from other contributors.
Audience language scripts
I turn audience quotes about desires, objections, and experiences into a messaging library for briefs, so copy originates from their words.
Audience language scripts
I turn audience quotes about desires, objections, and experiences into a messaging library for briefs, so copy originates from their words.
Retention curves allow me to isolate the lines where viewers drop off, cut or rewrite them, and retest. This extends winning concepts.
Speed and relevance
In January 2026, I made ads based on the founder’s immigrant origin story during a live news cycle. Three are still scaling 5 months later.
Speed and relevance
In January 2026, I made ads based on the founder’s immigrant origin story during a live news cycle. Three are still scaling 5 months later.
