It's not "all about the hook"
I built broad appeal creatives that broke internal engagement records.
It's not "all about the hook"
I built broad appeal creatives that broke internal engagement records.
However, a 0.9% average conversion rate and 0 backend purchases revealed the traffic had low intent.
Pricier clicks, cheaper customers
I used clearer product education to filter curiosity clicks.
Pricier clicks, cheaper customers
I used clearer product education to filter curiosity clicks.
I made the product mechanism clearer and shifted away from anchoring the copy on the main benefit only.
I made the product mechanism clearer and shifted away from anchoring the copy on the main benefit only.
I made the product mechanism clearer and shifted away from anchoring the copy on the main benefit only.
The conversion rate increased to 2.4% and the campaign's backend purchases lifted LTV/CAC.
